Within the smartphone trade, a 12 months is each lengthy and quick. Which means that lots can occur inside a 12 months and nothing can occur inside a 12 months both. The time of smartphone manufacturers is sort of a torrent, should you do not advance, you return. That is true for many smartphone manufacturers, particularly producers in a fiercely aggressive surroundings. Lately, Chnbrand, China’s main model rating and consulting company, launched the 2022 China Buyer Satisfaction Index: Cellular Cellphone Satisfaction Rating. Cellular China discovered that person satisfaction with Chinese language cell phone producers has modified lots. Nonetheless, vital modifications have solely occurred within the final two years.

The 2022 Smartphone Buyer Satisfaction Rankings present the highest 9 smartphone manufacturers. The smartphone manufacturers with the very best buyer satisfaction are

  • Apple
  • huawei
  • xiaomi
  • OPPO
  • Honor
  • iQOO
  • redmi
  • alive
  • samsung

Apple, Huawei and Xiaomi are the highest three manufacturers with the very best buyer satisfaction (C-CSI). The C-CSI scores for these three manufacturers are 86.2, 85.5, and 83.1 respectively. Evaluating this top-three rating to 2021, there are not any vital modifications. Nonetheless, trying on the 4th – ninth rating, there are a whole lot of modifications. OPPO instantly climbed 4 locations to rank fourth; Honor drops 1 spot to rank fifth, whereas iQOO and Redmi are newbies on the checklist, rating sixth and seventh respectively. Vivo and Samsung drop 3 and a couple of locations respectively to occupy the eighth and ninth place respectively.

Decide buyer satisfaction

The C-CSI rating is judged primarily based on three dimensions, together with “buyer loyalty,” “total satisfaction,” and “issue satisfaction.” Within the competitors between Apple, Huawei and Xiaomi, Apple’s buyer loyalty rating reaches 86.8. That is a lot greater than Huawei’s 81.0. Nonetheless, within the different two elements, Apple scores 87.4 factors and 84.6 factors respectively, that are decrease than Huawei’s 88.0 factors and 85.3 factors. So, evaluating Apple to Huawei, the latter is barely inferior to the latter when it comes to person loyalty.

Third-placed Xiaomi’s person loyalty is even worse, with a rating of 76.3 factors, and the opposite two scores are 86.6 factors and 83.9 factors respectively. From the rating, we are able to see that the general buyer satisfaction with Xiaomi smartphones is excessive. Along with Xiaomi, the loyalty of OPPO customers additionally exceeds 70 factors, particularly 72.2 factors. As well as, the general satisfaction rating additionally reached 82.2 factors, leaving different cell phone producers behind on the checklist.

Adjustments in smartphone buyer satisfaction rankings during the last 3 years

For reference, the highest 9 manufacturers when it comes to cell phone satisfaction in 2021 are Apple, Huawei, Xiaomi, Honor, Vivo, OnePlus, Samsung, OPPO, and Meizu. The highest 9 smartphone buyer satisfaction rankings in 2020 are Huawei, Apple, OPPO, Samsung, Vivo, Xiaomi, Meizu, Honor, and Lenovo. We are able to think about 2021 because the 12 months of the “rise” of Xiaomi and Honor. In relation to 2020, Xiaomi and Honor will rise 3 and 4 locations respectively within the satisfaction rankings in 2021.


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Amongst them, in comparison with 2020, Xiaomi’s buyer loyalty will improve by about 9 factors in 2021. The corporate’s total satisfaction will improve by about 5 factors. As well as, the satisfaction of the issue will improve by 5.5 factors; In comparison with 2020, Honor buyer loyalty will improve by 7 factors. For extra factors, total satisfaction will improve by about 15 factors, and issue satisfaction by about 9 factors. In a 12 months, the development in glory is big.

Vivo’s rating was unchanged and stays at No. 5. OnePlus took sixth place on the checklist for the primary time, whereas Samsung, OPPO, and Meizu dropped 3, 5, and a couple of locations, respectively, to seventh. , eighth and ninth . Amongst them, OPPO is the one which has dropped probably the most. In contrast with 2020, OPPO’s buyer loyalty in 2021 will drop by round 8 factors. As well as, your total satisfaction will drop by greater than 10 factors and issue satisfaction will drop by about 6 factors.

In brief, Apple and Huawei have held onto the #1 and quantity 2 positions for the previous three years. Each manufacturers have been recording very excessive and secure person satisfaction. Xiaomi has been within the prime three for the previous two years. OPPO has had its ups and downs, however its energy remains to be there. Honor has “struck again” whereas Samsung and Meizu are not so good as a 12 months earlier than.

The ups and downs of cell phone producers within the final 8 years


The event of cell phone producers has virtually stabilized by 2022. Apple, Huawei, Xiaomi, and now Honor are the “prime cell phone producers” when it comes to gross sales. From 2015 to 2022, there have been some modifications within the smartphone trade.

In 2015, Chinese language cell phone manufacturers achieved low-speed development wherein many manufacturers have been changing their inventory. The smartphone penetration price amongst main Chinese language client teams tends to saturate and the demographic dividend of smartphones disappears. In 2015, the highest 6 cell phone manufacturers in Chnbrand’s smartphone buyer satisfaction rating have been: Apple, Xiaomi, Samsung, Nokia, Huawei and Lenovo. At the moment, Apple’s buyer loyalty, total satisfaction, and issue satisfaction scores have been 84.8 factors, 74.7 factors, and 70.0 factors, respectively. These of Xiaomi have been 77.2 factors, 70.2 factors and 61.6 factors respectively.


Nonetheless, in 2016, Huawei started to combat again, and 2016, 2017, 2018 and 2019 have been 4 years of flowering. In 2016, a complete of 18 manufacturers entered the client satisfaction rating checklist. They’re Apple, Huawei, Samsung, Xiaomi, LG, Vivo, Sony, Nokia, Motorola, OPPO, Meizu, Lenovo, Gionee, ZTE, Tianyu, HTC, Haier and Coolpad. Going through fierce competitors, though Nokia and Lenovo scored greater than the earlier 12 months, their rankings have been falling.


In 2017 it was much more hype, with a complete of 24 fashions on the checklist. So as: Huawei, Apple, vivo, Samsung, Honor, LeTV, OPPO, Xiaomi, Meizu, LG, ZTE, Gionee, Sony, Nokia, Lenovo, Motorola, TCL, Duowei, Haier, Tianyu, Changhong, HTC, Coolpad and Philips . This 12 months, many manufacturers emerged from throughout. Honor and LeTV achieved good outcomes for the primary time on the checklist; Vivo, OPPO and ZTE continued to rise; Xiaomi, LG, Sony and Nokia continued to fall.


In 2018, the fluctuation of many smartphone manufacturers started. The rankings are Apple, Huawei, OPPO, Samsung, Lenovo, Gionee, Xiaomi, Vivo, Philips, Honor, Sony, Tianyu, LG, Meizu, Haier, Nokia, Motorola, HTC, TCL, ZTE, Changhong, and Coolpad. OPPO, Lenovo, Gionee, Philips and different manufacturers have risen considerably, whereas Vivo, Honor, LG, Meizu, Nokia, Motorola and ZTE have fallen within the rating.


In 2019, Vivo, Honor, Motorola, Nokia, ZTE and different manufacturers put in a whole lot of effort, and their rankings rose one after one other. This 12 months, the highest 10 manufacturers have been Huawei, Apple, Vivo, OPPO, Honor, Samsung, Xiaomi, Lenovo, Sony, Philips, and so on., that are principally household manufacturers.


In 2020, Meizu strove to enter the highest 10. Cell phone producers ranked from 1 to 9 are: Huawei, Apple, OPPO, Samsung, Vivo, Xiaomi, Meizu, Honor, and Lenovo.


For 2021, Honor and Xiaomi proceed to push themselves and are available at third and fourth place respectively. By 2022, these cross-brands will barely be seen on the checklist. Even the sub-brands of enormous producers reminiscent of iQOO and Redmi started to enter the checklist.


From 2015 to 2022, the cell phone market has step by step stabilized, and “the sturdy are at all times sturdy.” The sub-brands launched by the key producers have additionally began to “repay” and achieve a repute out there. However will this case final lengthy? Not essentially.


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