CARRY OFF, November 6, 2022 /PRNewswire/ — In November FifththeSephora, the world’s largest status magnificence retailer owned by LVMH, displays on the 5the CIIE and introduces CHA LING, a Sino-French luxurious skincare model. This yr, Sephora is taking part within the LVMH Pavilion’s “Reconnection” theme by showcasing CHA LING’s dedication to the Chinese language market by way of four-star merchandise that signify the fusion of Chinese language and French tradition.
“chinese language sephora is a platform that integrates East and West, providing style magnificence gadgets from around the globe. On the identical time, we’re devoted to offering Chinese language shoppers with cutting-edge merchandise,” stated Ms. maggie chan, Common Supervisor of LVMH – Sephora Larger China. “Developed by the LVMH Analysis Heart, CHA LING organically blends Chinese language and French cultures to protect China’s cultural and non secular heritage, additional deepening our connection to the native Chinese language market.”
Reconnecting with the world by way of magnificence
As an essential member of the LVMH Group, Sephora responds to the general strategic aims of the Group and companions with CHA LING to exhibit on the 5the CIIE for the second time. Sephora’s sales space is positioned on the primary entrance of the LVMH exhibit space. It options Sephora’s basic black and white striped design and integrates photos of yunnan tea forests to indicate the right mix of western minimalism and basic japanese class.
Drawing inspiration from the long-lasting structure of the Parisian sq., the LVMH Pavilion incorporates a distinctive fashionable design in 640 sq. meters of exhibition area. Underneath the slogan “Reconnection”, the Pavilion tells the story of LVMH’s “New reference to the skin world”, “New reference to personal historical past”, “New reference to tradition” and “New reference to youth”, showcasing the Maisons and their iconic merchandise.
CHA LING Chinese language and French Cultural Heritage
Since coming into the Chinese language market in 2017, CHA LING has supplied shoppers with premium skincare merchandise that mix Jap and Western cultures by way of its model philosophy of “Magnificence with that means, for you, for others”. and for the world.”
At this yr’s Expo, CHA LING showcases 4 flagship merchandise rooted in native Chinese language ecology and cultural innovation: CHA LING Eau de Toilette, CHA LING The Cream, CHA LING Therapy Essence and CHA LING Infusion Serum.
The attractive and efficient CHA LING merchandise have been developed within the mysterious historical tea forests of yunnan utilizing state-of-the-art expertise from the LVMH Analysis Heart. The analysis crew spent three years growing a particular 9-step extraction course of to extract pure molecules from the uncommon Pu-er teas which are used to provide the highly effective beauty advanced B-DT Complicated®. Pores and skin nourishing properties amassed over 1000’s of years can successfully stop pores and skin growing old and fight stress attributable to the exterior setting. CHA LING’s particular ingredient, aged tea, comes from the Jingmai Mountain tea bushes in Yunnan Province. To guard this pure ecology and protect the tropical forests within the space, CHA LING invests a portion of its earnings within the conservation of yunnan
“Components of Chinese language and French cultures are firmly embedded within the DNA of CHA LING,” stated Ms. Angela Shum, model normal supervisor of CHA LING Larger China. “From the substances to the model philosophy, CHA LING is inextricably linked to Chinese language tradition. We are going to proceed to have interaction with Chinese language shoppers and develop extra modern merchandise that meet native wants to offer Chinese language shoppers with luxurious skincare experiences in addition to genuinely memorable providers.”
Sephora continues with its dedication to magnificence
Sephora is dedicated to assembly the ever-changing magnificence wants of Chinese language shoppers by curating most well-liked manufacturers from around the globe and incubating new ideas and classes with significant model tales to complement its product choices. As a part of this dedication, Sephora leverages its sturdy world community, loyal group and wealthy experiences in status magnificence retailing to help the event and development of premium Chinese language magnificence manufacturers.
To help the expansion of CHA LING in Porcelain, Sephora has provided its wealthy assets in omnichannel gross sales and distribution, in addition to its deep insights into Chinese language shopper traits. Since CHA LING joined Sephora greater than three years in the past, Sephora has helped the model efficiently improve its providers and broaden its channels. These actions embody the launch of a devoted life-style product line to broaden enterprise alternatives and the creation of the flagship e-commerce retailer CHA LING Tmall. In offline methods, Sephora has additionally partnered with CHA LING to launch the model’s spa therapy providers and its unique Beau-Tea class, serving to the model diversify its product portfolio. In July this yr, CHA LING has already reached the cumulative gross sales of RMB100 million on Sephora channels.
With 17 years within the Chinese language market, Sephora makes use of its deep understanding of the native market and shopper wants to supply a collection of premium services and products to Chinese language shoppers. At this yr’s CIIE, Sephora and CHA LING will work collectively to create extra prospects in magnificence by way of high-quality experiences that mix the very best of Chinese language and Western cultures, whereas persevering with to ship on Sephora’s dedication to the Chinese language market.
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