Twitter on Saturday launched an $8-a-month subscription service that features a blue tick that’s now awarded to verified accounts as new proprietor Elon Musk overhauls the platform’s verification system.

In an replace for Apple’s iOS gadgets, Twitter mentioned that customers who “join now” might obtain a blue checkmark subsequent to their title. “Similar to the celebrities, companies, and politicians you already observe.”

The change marks the tip of Twitter’s present verification system, launched in 2009 to forestall impersonation of high-profile accounts resembling celebrities and politicians. Earlier than the reform, Twitter had about 423,000 verified accounts, together with a lot of high journalists from world wide who have been verified by the corporate, no matter what number of followers they’d.

Specialists have raised critical considerations concerning the upheaval within the platform’s verification system, which, whereas not excellent, helped Twitter’s 238 million every day customers decide whether or not the accounts they have been getting data from have been real. Twitter’s replace to the iOS model of its app does not point out verification as a part of the brand new “blue verification” system.

This replace comes a day after the corporate started shedding staff to chop prices. Roughly half of the corporate’s 7,500 staff have been laid off, tweeted Yoel Roth, Twitter’s director of integrity and safety.

Twitter co-founder Jack Dorsey took accountability for the large job losses on Saturday. He has served as Twitter’s CEO twice, most lately between 2015 and 2021.

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